Germany’s Sandler repositions corporate and employer brand

September 22, 2023 - Germany

German nonwovens manufacturer Sandler has completely revamped its brand presence in recent months. Now, the refined corporate and employer branding is celebrating its premiere, giving a new look to more than 140 years of expertise in nonwovens production. The colour scheme and design elements reflect the goals, values and commitment of the nonwovens manufacturer. A newly formulated purpose positions Sandler as a partner for products that make everyday life more comfortable.

Along with the new brand, the company is also presenting a redesigned website where users can learn about the Sandler Group, career opportunities with the nonwovens manufacturer and Sandler nonwovens and solutions for their specific industries. The coming months will see a continuous refinement of the site, offering a journey into the Sandler product and brand world under the new domain, the company said in a press release.

Sandler is also implementing the new look for its corporate and employer brand on its social media channels and is looking forward to engaging in conversation with users – about the new brand identity, careers at Sandler, topics that move the industry, and about enthusiasm for products that make life more comfortable – with every single fibre.